Packaging Design Strategies

1, Dhizaini yekurongedza inofanirwa kunge yakafanana neiyo brand zano.Product packaging iri kongiri chaizvo.Packaging dhizaini ndiko kudikanwa kwekushandura pfungwa dzehungwaru kuita mutauro unooneka uyo vatengi vanogona kukurumidza kuziva.Iro zano rekuti vatengi vasvike kumhando ndiyo nhanho yekutanga yekubudirira.

Packaging Design Strategies

2, Kugadzira yakasiyaniswa yekuona mamiriro ekunze ekurongedza ndiyo musimboti wekutaurirana mutakuri weiyo brand, uye seti yeyakasarudzika brand yekuona system kurongedza ibasa rine simba rekutengesa.Differentiated packaging vision inogona kusimbisa vatengi simba rekutenga.Musiyano unoratidzwa mumusiyano nemakwikwi emhando/mhando, mutsauko nepfungwa dzechinyakare.

Packaging Design Strategies (1)

3, Zvinhu zvinowedzera super zviratidzo pakurongedza Super Symbols ndiyo inooneka sando yemhando, super zviratidzo hunyanzvi hwekusika, uye super zviratidzo isimba rekutengesa repamusoro.Kurongedzerwa nevapfumi zvikuru ndiko kurongedza kwakabudirira.Chiratidzo chepamusoro chinogona kuva pateni, chimiro chebhodhoro, kana ruvara runovhura nzira itsva.Inogona kumiririra zvakanyanya mamiriro ekunze echiratidzo.

Packaging Design Strategies (2)

4, Kurongedza kunofanirwa kutarisisa kune ruzivo rwevatengi.Chiitiko chevatengi chinotanga kubva pakuona pasuru.Kubva pakuona, kubata, kuvhura kusvika pakuburitsa chinhu, maitiro ese ndiwo ruzivo rwemutengi.Mukugadzira dhizaini yekurongedza, isu tichatanga zvakanyanya kubva pakuona kwemutengi, izvo zvinogona kuve kudya kwemasikati, kudziya, kana kufara.

Packaging Design Strategies (3)

5. Kushandisa zvizere kurongedza kukopa.Pavanenge vachigadzira, vagadziri vakawanda vanopedza simba ravo rakawanda pakugadzira mifananidzo, uye vanoshaya chinangwa chekunyora.Packaging haingori mutauriri wemutengo wemhando, kana amplifier yemhando yemhando, masirogani akanaka ekushambadzira ari mumanzwiro evanhu, anogona kukurudzira resonance, kuburitsa kucherechedzwa kwemitengo, uye kunakidza kutengeserana.

6. Packaging inzvimbo yakanaka kwazvo yekushambadzira yemhando.Packaging inzvimbo yakaoma yekubatana pakati peiyo brand nevatengi.Kune mabhureki asina mamwe mabhajeti ekushambadzira, kurongedza inzvimbo yekushambadzira iyo yakakosha kushandisa.Iyo inzira yakakosha yekugadzira yakawedzera kukosha kwezvinhu, kuvaka budiriro yemhando, uye kuumba mhando mamiriro.Ichowo chombo chinobatsira kwazvo chekutaura kwemhando.Mukugadzira, ruzivo rwepakati runofanira kurongwa, uye ruzivo rwekutanga uye rwechipiri runoratidzwa mukugadzirisa.


Nguva yekutumira: Nov-14-2021

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